After showing my concepts to my client, they felt the colour pallet they supplied me through their national branding guide wasn’t appealing to younger audiences. I got back to work on my design concepts and made them more modern and suited towards younger people. The new colour pallet the supplied me was more bright and vibrant.
I created a more modern Circular styled concept and a more classic yet modern styled square concept
Circular concept
Classic square concept.
After discussing the concepts and ideas back and forward with Family Works Southland we came up with a final concept.
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